U.S. HISPANIC
NBCUniversal creates Super Stream Sunday to promote TV Everywhere
Maribel Ramos-Weiner| 29 de enero de 2015
Following the launch of NBCUniversals first ever TV Everywhere consumer campaign titled Watch TV Without The TV NBCUniversal is creating Super Stream Sunday on Feb. 1, providing consumers with an unprecedented ability to enjoy 11 continuous hours of NBC streaming content without having to log-in, designed as a way for consumers to trial NBCs TV Everywhere content offering. Super Stream Sunday content will include NBCs presentation of Super Bowl XLIX, Katy Perry headlining the Pepsi Super Bowl XLIX halftime show, the Super Bowl XLIX pre- and post-game shows, and NBCs post-game presentation of The Blacklist.The special access event kicks off at noon ET with NBCs Super Bowl pre-game coverage and concludes with The Blacklist, which follows post-game coverage at approximately 10pm ET.All Super Bowl content will be live streamed to desktops and tablets via NBC Sports Live Extra, NBC Sports Digitals live streaming product. The Blacklist will also be streamed to desktops through {NBC.com}. NBCs highly-rated drama The Blacklist will air the first episode of its two-episode midseason premiere immediately following the Super Bowl. It then moves to its new timeslot at 9pm Thursdays, beginning Feb. 5.”Super Stream Sunday builds off of NBCUniversals commitment to create broader TV Everywhere opportunities for our consumers. We are leveraging the massive digital reach of the Super Bowl to help raise overall awareness of TV Everywhere by allowing consumers to explore our vast TVE offering with this special one-day-only access, said Alison Moore, GM and EVP, TV Everywhere, NBCUniversal.NBC Sports Live Extra was the first such product to ever live stream a Super Bowl when it did so to desktops and tablets for NBCs coverage of Super Bowl XLVI on February 5, 2012. This is the first time NBC Sports Live Extra is live streaming NBCs Super Bowl halftime show.
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