ENGLISH

Azteca Novelas: Returning to the roots that made us successful 20 years ago

Maribel Ramos-Weiner| January 13, 2015

In early 2015, Azteca Novelas will premiere two new telenovelas, Así En El Barrio Como En El Cielo (February 16th), and Uepa, Un Escenario Para Amar (April). These are the most recent additions to the changes in branding and programming of El Trece. Elisa Salinas, director of the telenovela division, said each of the upcoming projects return to the melodrama roots that made the channel successful 20 years ago.“We have great projects. We have changed the channel’s image and its content. We’re working on alternative products, many of them going back to our roots, with solid talent, intelligent and proactive, that made us successful 20 years ago. The audience is asking for different content,” said Salinas. In response to the new strategy of shooting ahead, as was the case of Así En El Barrio Como En El Cielo, produced by Fides Velasco –which premieres on February 16th and kicked off production last August-, Salinas said “today’s telenovelas require a lot of time and this story was very complex in regards to production, so it required even more time.”Lastly, she said the channel would continue to bring to its screen international stories, such as those from Brazil, Turkey and Korea, considering “there is niche that enjoys international products and we’ll always have space for foreign products.”

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image