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Azteca presented in Mexico City the new season of the show Sexos En Guerra

Maribel Ramos-Weiner| September 18, 2014

Carlos Saco es el productor y creador del formato Sexos en guerra que ahora retoma Azteca

Eight years after its premiere in Mexico, Azteca presented in Mexico City the new season of the show Sexos En Guerra, created and produced by Carlos Sacco. The show is hosted by Karla Díaz and Carlos Marmen and will premiere September 21st at 8pm on El Trece.“Eight years have gone by and there is a new generation that does not know the show. We have new games and others that already proved successful, and we continue that battle between men and women. It’s hard to maintain this format, and that’s why we must create new situations. We currently have 16 games on each episode, adding up to more than 60 every month,” said Sacco.According to Roberto Romagnoli, VP of Entertainment and Production, airing this format on Sunday’s primetime, follows the strategy of the channel of offering differentiated entertainment, and is an opportunity for the brands to have a greater presence on TV.“We want to offer something different to the audience. It’s always good to give viewers options by presenting different content. The benefit for the TV industry is that we’re always generating new products or refreshing old ones. The advertisers’ response has been good and we’re convinced that as the program grows, more products will be integrated, which is the current trend in TV,” added Romagnoli.Carlos Sacco has produced the format in Venezuela, Puerto Rico and Mexico.

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miércoles, 9 de octubre de 2024

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