Penzini trabaja en Viacom desde 2009
Viacom International Media Networks The Americas (VIMN) announced Carlos Penzini, currently SVP of Strategy and Business Development, as Brand Manager of Paramount Channel Latin America, a 24-hour movie channel driven by Paramount Pictures 100 year library of iconic films. Penzini will be responsible for the content and brand management of the network launching in November, while continuing his duties as SVP of Strategy and Business Development. Based in Miami, Penzini will report directly into Pierluigi Gazzolo, COO of VIMN and interim Managing Director for VIMN The Americas. Viacom International Media Networks first Paramount Channel launched in Spain in April 2012. Since its introduction, the 24-hour movie network has experienced solid ratings gains, growing 51% year over year, with a 2.1% market share. In addition to Spain and France, the channel is available in Russia, Romania and Hungary, reaching a total of over 30 million viewers globally. As SVP of Strategy and Business Development, Penzini has been instrumental in The Americas aggressive expansion strategy, leading multiple channels launches, new market assessments and strategic partnerships.
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