The Opening Ceremony delivered 2.8 million Total Viewers
Univisions presentation of the opening match of the FIFA World Cup Brazil 2014, Brazil vs. Croatia, delivered most-viewed opening day performance in Univision Deportes history with an average of 5.1 million Total Viewers and 2.7 million Adults 18-49, according to data from Nielsen. The match aired on Univision from 4pm 5:59pm on June 12, 2014.The match reached 10.1 million Total Viewers who tuned into all or part of the broadcast. The opening match of World Cup on Univision outdelivered all 4 NHL Stanley Cup finals games among Adults 18-49.Univision Deportes coverage of the match out-delivered ESPNs coverage of the same match by +14% among Total Viewers and +13% among Adults 18-49. ESPN averaged 4.4 million Total Viewers and 2.4 million Adults 18-49.The Opening Ceremony delivered 2.8 million Total Viewers and 1.5 million Adults 18-49, a new high for the World Cup Opening Ceremony across all networks, regardless of language.On Thursday, June 12th, Univision Digital had its most trafficked day ever with 5.8 million visits and its best day ever for video with over 4.7 million video views, inclusive of the live stream.ç
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