Viacom International decided to limit the programming of its channel Tr3s, which caters to young Hispanics in the U.S., to airing music videos only, thus reducing costs of operation to a minimum.Sources tell PRODU the most affected areas at Tr3s are Advertising Sales, Creative Services, Production, Marketing, and Research, where an estimated 20 employees are being let go.MTV Tr3s launched in the U.S. Hispanic market in April of 2006. In recent years, the channel ramped up its production efforts, reaching 300 hours of original programming per year.
Tr3s: This year we increased the number of hours produced to 300
Tr3s exhibits a ratings boost with its new content strategy for 2013
Fernando Gastón becomes Brand Manager of Tr3s: MTV, Música y Más
Dominos Pizza signs sponsorship deal with Tr3s for Quiero Mi Boda
Tr3s: MTV, Música y Más and MTV Latin America co-produce Último Año
Tr3s: MTV, Música y Más opens voting for the Best Latino Actor award
Tr3s premieres Quiero Mi Baby, series about cross-cultural parenting
Tr3s announces sixth season of Bellator Fighting Championships
Tr3s: MTV, Música y Más launch The Ricardo Laguna Project reality show
Tr3s: MTV, Música y Más reveals more of its programming for 2012
Tr3s: MTV, Música y Más welcomes Juanes to the MTV Unplugged stage
Tr3s: MTV, Música y Más premieres biography series La Escalera
Tr3s: MTV, Música y Más debuts Colombian web series Almas Perdidas
José Tillán, Tr3s: Offer advertisers greater opportunities to interact with viewers
Tr3s: MTV, Música y Más with 100% ratings increase year-over-year
Tr3s: MTV, Música y Más launches music video Click to promote Popland
Tr3s: MTV, Música y Más celebrates second annual Best Latino Artist award
Tr3s: MTV, Música y Más debuts late-night music show La Hora Nacional
Tr3s: MTV, Música y Más launches third season of reality Quiero Mi Boda
Tr3s: MTV, Música y Más adds wrestling to its action-sports line-up
Tr3s: MTV, Música y Más launches second season of Mis videos locos
Tr3s: MTV, Música y Más launches pitching sessions for new ideas in Miami, L.A. and N.Y.
Tr3s: MTV, Música y Más premieres new music-variety show Studio Tr3s
Tr3s: MTV, Música y Más will launch Niñas mal in January 2011
Tr3s: MTV, Música y Más starts production of Quiero mis quinces´sixth season
Charlie Singer new Senior VP of Content and Creative for Tr3s: MTV, Música y Más
Tr3s: MTV, Música y Más tapes first Unplugged with Mexican pop/rock trio Camila
