Hemisphere Media Group is optimistic about the growth of Spanish-language pay-TV in the U.S. and the region.Were working on new ideas and have plans to grow the business. We have over US$150 million to invest in new companies or reinvest in the ones we already have. Our main targets are other Spanish-language cable channels in the U.S. and Latin America. We also seek broadcast channels in the region and companies that offer high quality content for the Hispanic market, said to PRODU, Alan Sokol, president and CEO de Hemisphere Media Group.Hemisphere Media Group currently owns broadcast TV channel WAPA TV Puerto Rico and two cable channels in the U.S., WAPA América and Cinelatino.Sokol spoke about the advertising sales market for which Nick Valls was hired.The market also has a lot of room for growth. The Spanish-language pay-TV audience is much bigger than the percentage of cable ad sales. Hispanic cable in the U.S. today is similar to what English-language cable was 30 years ago. The audience grows every year, but ad sales grow more slowly. This gap represents a great opportunity for cable companies, he added.
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