Antonio Briceño, new deputy managing director of beIN SPORT
During 2014, the second year of beIN SPORT, the channel plans to elevate even more the production quality of its shows, increase the amount of hours of originally produced programming and develop advertising sales.PRODU spoke with Antonio Briceño, new deputy managing director of beIN SPORT, in his Miami offices. Were already consolidating our distribution: were in negotiations with a couple of medium-size distributors and soon well be making an announcement, but definitely, the next phase is elevating even more the quality of our productions. Next year well be making a significant investment in original programming, said Briceño.Another important step is the development of the channels advertising sales. To this end, the company hired Roy Meyeringh, Senior Director of Strategy, Business Development and Advertising Sales. Roy is working with different agencies to serve as ad reps for our channels brand and to centralize this effort, he added. Briceño quoted a study that indicates that people who watch beIN SPORT have high income -which is important for advertisers-, they are devout fans, particularly of soccer, and spend about 97% of their TV viewing time watching the channel.We hope that on our second year advertising revenue pours in, and that advertisers are content with our content and our loyal audience, added Briceño.
Antonio Briceño appointed deputy managing director of beIN SPORT for North America
beIN SPORT and beIN SPORT en Español debuts on AT&T U-Verse TV
beIN SPORT marks its one-year anniversary with multiplatform accomplishments
beIN SPORT to carry Spain soccer friendlies in Miami & New York
beIN SPORT launches comprehensive streaming service beIN SPORT Play
Advanced Cable Communications launches beIN SPORT in Southeast Florida
beIN SPORT signs celebrated soccer TV journalist Kay Murray as presenter
Xfinity Latino adds ten new Spanish-language channels to its lineup
Yousef Al Obaidly of beIN SPORT: Spanish language tiers reach a fraction of all pay-TV viewers
Alfredo Rodríguez of DishLatino: The interest in the Hispanic market is a growing trend
Time Warner Cable and Bright House Networks to launch beIN SPORT
beIN SPORT to be carried by Liberty Cablevision in Puerto Rico
Comcast to carry new 24-hour international sports network beIN SPORT
