NUVOtv appoints cable veteran Laura Masse EVP of Marketing

NUVOtv announced today that award-winning cable marketer Laura Masse has joined the network as executive vice president, Marketing. In this newly-created position, Masse will oversee all marketing for the network, including brand strategy, creative services, on-air promotion, consumer marketing, corporate communications as well as the network’s digital presence across platforms. She is based in Los Angeles and reports to Michael Schwimmer, Chief Executive Officer, NUVOtv. “Laura is one of the preeminent brand marketers in the television business, having achieved tremendous success in helping to build and strengthen marquis network brands including Discovery Channel, AMC and Hallmark Channel. We are thrilled to welcome her to the NUVOtv team at this exciting time in our own network’s growth and development,” Schwimmer said. With more than 20 years experience as a senior marketing executive, Masse brings to NUVOtv a breadth and depth of experience across traditional and digital marketing disciplines.