U.S. HISPANIC
ESPN Deportes launches first Spanish-language sports TV companion ESPN Sync
Maribel Ramos-Weiner| 12 de septiembre de 2013
ESPN Deportes launches first Spanish-language sports TV companion ESPN Sync
ESPN Deportes launches {ESPN Sync;www.espnsync.com} – the first Spanish-language web-based app that enhances sports viewing with a unique second-screen experience during live sporting events. ESPN Sync debuts during the Mayweather vs. Canelo fight on Saturday, September 14. {ESPN Sync;www.youtube.com/watch?v=gBoYm3GdMCo&feature=youtu.be} provides users with a real-time experience synchronized with live sports events, while also supporting ESPN Deportes news and information shows before, during and after events via a dynamic second screen. ESPN collaborated with Tapestry, a division of SMG Multicultural, in signing multiple brands as exclusive, yearlong advertisers on ESPN Sync. Up to four brands will rotate for each event using integrations via display, video, and product and logo placements. In addition to regular digital assets, ESPN Sync will feature sponsorship functionalities that allow connecting linear TV advertising with the second screen experience, in real time. When an ad airs on television, it triggers the appropriate interactivity on ESPN Sync where users can engage with the brand. The launch of the first Spanish-language sports TV companion shows our commitment to offering multiplatform access to the most relevant sports content and analysis during live events. Hispanic fans are spending more time on our digital properties and the simultaneous use of TV and mobile is rising ESPN Sync provides a second screen experience for fans and unique marketing opportunities for advertisers, said Lino García, ESPN Deportes general manager.The September 14 debut will present comprehensive content around the Mayweather vs. Canelo bout that includes a video stream with live reactions and discussions, during the fight, from ESPN Deportes boxing experts Delving Rodríguez, Leopoldo González, Alex Pombo, and Pablo Viruega. Live stats and updates around the bout will also be featured while Puerto Rican referee, Joe Cortez will be providing his unofficial Scorecard during the big fight. The social conversations will be branded under the hashtag #MayweatherCanelo for fans to interact with others on Twitter and Facebook.
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