Maite Álvarez, Manager of Social Media of Televisa Interactive, said to PRODU from Veracruz, México, how viral William Levy had become on the web, something very favorable for La tempestad, Televisa novela produced by Salvador Mejía starring Levy.Álvarez joined Televisa as an intern, and was in charge of social media in a time when the category was considered unimportant. She experienced the ´boom, and being in the right place at the right time, was forced to face the challenge and develop the area.She granted PRODU the interview on location in Veracruz during the shooting of the opening of the novela. Generally speaking, the different areas of Televisa, such as Promotions and Public Relations, piggy back on these shoot to capture materials for their respective campaigns.Álvarez said that in Levys case, fans would quickly turn viral any comment or news from their idol.
