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Latin American cable operators emphasize the need for technological solutions for all budgets

Maribel Ramos-Weiner| June 11, 2013

Diego Eleta, Cable Onda; Raymundo Fernández, Megacable; Patricio Marín, Inter and, Germán Iaryczower, Arris

The 2013 Cable Show featured the breakfast-conference “Challenges to creating a total consumer experience at home: the Latin America vision.” It was hosted by NCTA and sponsored by Arris.The talks featured Diego Eleta, Director of Operations of Panama’s Cable Onda; Raymundo Fernández, Adjunct General Director of Megacable Comunicaciones of Mexico; Patricio Marín, VP of Planning for Inter of Venezuela; and Germán Iaryczower, VP of Sales for Latin America and the Caribbean of Arris.The panelists emphasized the importance of having technology providers offer solutions for all budgets, because subscribers in the region cannot afford the rates U.S. pay-TV consumer pay. The speakers also underscored the need to educate consumers about the services offered and cyber security, among other concerns.Megacable’s Fernández and Inter’s Marín said it was important for subscribers to have control over their Wi-Fi. “If consumers don’t have control over their Wi-Fi and don’t have the right equipment, we cannot provide them with the support they need,” said Marín.Arris’ Iaryczower said it was important to offer different solutions to the Latin American market. Megacable’s Fernández emphasized the growth potential of pay-TV and broadband in Mexico, and the need to develop products that meet their needs.

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