U.S. HISPANIC
Marco Liceaga new VP of Marketing and Promotions for Univision Deportes
Maribel Ramos-Weiner| 8 de febrero de 2013
Marco Liceaga will be based in Miami
Univision Communications Inc. announced the appointment of Marco A. Liceaga as the new vice president of Marketing and Promotions for Univision Deportes. Based in Miami, Liceaga will oversee all strategic marketing and brand building endeavors for Univisions sports properties across all media platforms. He will report to Juan Carlos Rodriguez, president of Univision Deportes. We are pleased to welcome Marco to the Univision Deportes team and are excited to be working with such a talented and dedicated individual, said Rodríguez. Marcos passion for sports, and unrivaled love for soccer, will no doubt play an instrumental role in continuing our success in reaching Hispanics – the most passionate sports fans in the country. For decades, Univision has built its reputation as the leader in sports content for U.S. Hispanics, said Liceaga. I look forward to further elevating the Univision Deportes brand and enhancing our audiences level of engagement throughout all of our platforms. Liceaga joins Univision Deportes from Soccer United Marketing, the marketing arm of Major League Soccer, where he served as senior director of SUM International.
