Telemundo Media announced the appointment of Jesús Torres Viera as executive vice president of Programming and Content. The network also appointed Daniel Cubillo to the newly created position of VP of Content Development, Non-Scripted, effective immediately. Torres Viera will report to Emilio Romano, president, Telemundo Media and Daniel Cubillo will report to Torres Viera. Both executives will be based in Miami.In his new role, Torres Viera is responsible for developing and executing Telemundo networks overall programming, content and scheduling strategy, as well as leading the content rollout strategy across all Telemundo Media and emerging media platforms. More specifically, he will oversee program planning and development, as well as the networks promotional scheduling.Cubillo is responsible for identifying and developing variety and non-scripted programming, including reality shows and specials for the network. He will be the principal point of contact to review new non-scripted programs and concept ideas and will oversee the green-light process for all original non-scripted programs. In addition to developing these non-scripted projects, Cubillo will also work in conjunction with Telemundos production teams, outside production teams and other network departments to ensure a successful development-to-launch process of all non-scripted programming.”Jesús and Daniel have extensive production experience and proven track records in content development. Jesús is a well-respected industry leader who has a deep understanding of the multi-platform TV experience and Daniel is one of television’s most sought after and creative producers whose vision will be an important part of our growth in the years ahead. These roles are pivotal to Telemundo’s ongoing success and a great addition to the executive team,” said Romano.
