U.S. HISPANIC
UniMás outdelivered Telemundo on Jan. 30 with the Mexico vs. Denmark soccer match
5 de febrero de 2013
The match averaged 2.2 million Total Viewers
The Mexico vs. Denmark soccer match Jan. 30 on Univision Deportes helped position UniMás as the No. 2 Spanish-language network for the entire night, coming in second place to its sister network Univision, and outdelivering Telemundo by 51% among Adults 18 to 49 and 45% within Adults 18 to 34. The match, which aired from the University of Phoenix Stadium in Glendale, Arizona, on Wednesday Jan. 30 from 10pm to midnight averaged 2.2 million Total Viewers and 1.4 million Adults 18 to 49 and 723,000 Adults 18 to 34. In the current 2012 to 2013 season, the Mexico vs. Denmark soccer match ranked as the top-rated sports telecast on UniMás across all key demographics. It also came in as the third highest-rated sports event across all Spanish-language television in the current season thus far among Adults 18 to 34.
