Veteran Hispanic marketing executive, Oswald Méndez, was recently named executive vice president and Chief Marketing Officer for MundoFox, the new U.S. Spanish-language broadcast network from FOX International Channels (FIC) and RCN Television of Colombia. Méndez will be responsible for all areas of marketing, including customer experience, advertising, promotion, web and electronic services and corporate social responsibility programs.We are delighted that Oswald has joined our team as Chief Marketing Officer, said Emiliano Saccone, President of MundoFox. We have worked together for years and he is one of the true innovators in our industry. His talent and creativity will continue to be instrumental as we build and strengthen the MundoFox brand.The recent announcement formalizes an already-successful relationship between Méndez and MundoFox, where he has served in an internal strategic consulting role throughout the networks launch period. Méndez most recently served as senior vice president, Lifestyle Entertainment for FIC, overseeing the development and marketing of lifestyle entertainment for Utilísima, FICs lifestyle channel geared toward women in both the Latin American and U.S. Hispanic markets and the creation and launch of the Fox Hispanic Media brand in 2011.
