U.S. HISPANIC
Univision´s Despierta América generating double-digit growth season-to-date
Maribel Ramos-Weiner| 4 de diciembre de 2012
Univision Communications Inc. announced that its morning show, Despierta América (Wake-Up America), is showing double-digit percentage growth season-to-date among Total Viewers 2+ (+30%), Adults 18-49 (+22%) and Adults 25-54 (+25%) compared with last season. In fact, Despierta América and ABCs Good Morning America (+2%) are the only early morning broadcast network programs showing growth season-to-date among Adults 18-49 while NBCs Today Show (-21%) and CBSs This Morning (-3%) are showing declines among this key demographic. Despierta Américas strong season is being powered by a strong November sweep, during which Despierta América averaged 929,000 Total Viewers 2+, 474,000 Adults 18-49 and 489,000 Adults 25-54. In fact, it was Despierta Américas highest November sweep performance among Total Viewers 2+. During the November 2012 sweep, the show also recorded strong audience growth versus November 2011 sweep with Total Viewers 2+ (+37%), Adults 18-49 (+33%), Adults 25-54 (+34%) and Adults 18-34 (+5%).
