Telemundo Media has announced an advertising partnership between Telemundo and Comcast Spotlight, the advertising division of the networks parent company, Comcast. The alliance will work in building an advertising platform that allows marketers to geo-target relevant Hispanic households across multiple screens with English, Spanish or bilingual customized messages on general market cable networks. The service, named Telemundo+, has confirmed various clients for the programs launch, including Toyota. In association with Comcast Media 360, a Comcast Spotlight business unit formed to help marketers take advantage of rapidly developing multi-screen advertising opportunities, Telemundo has also set in motion a media program that pinpoints high concentrations of U.S. Hispanic households at various acculturation levels.”As the Hispanic population continues to grow, so does our ability to reach them” said Dan Lovinger, executive VP of Advertising Sales & Integrated Marketing. “Comcast Spotlight’s breadth of general market cable networks and geo-targeting capabilities combined with the national scope of Telemundo Media increases advertisers’ reach across the full spectrum of Hispanic audiences. This innovative relationship with our parent company provides advertisers the ability to customize their messages for different U.S. Hispanic audiences in a way that has not been possible before.”
