Martín Breidsprecher, CEO of Azteca America, said to PRODU that the reality show Quiero ser Grupero, which recently closed its first season, will come back for season two.Breidsprecher also talked about the launch of the networks HD feed. We launched in HD over two months ago, but its not a direct process. DIRECTV Los Angeles already carries us in HD, as well as AT&T, and we are in conversations with Time Warner, DISH and Verizon FiOS. We launched in Houston and Dallas two weeks ago and we are talking with operators to be carried. We are also increasing content production in HD, which is our main goal, he added.Quiero ser Grupero, La Isla, La Academia and the soccer games are already being produced in HD.Breidsprecher indicated the company continues to invest in research studies to better serve its audience. We are going to launch a new study in mid-September, where we ask the audience about their preferences. We are focusing on the channels image and soon we will have news to announce. We homogenized and modernized our screen with promos that feature a common style and that better catch our audiences attention, he added.Breidsprecher also pointed out they have intensified marketing efforts in markets such as Los Angeles, Chicago, Houston, Dallas and New York, supported by promos on radio, print, Twitter, Facebook and outdoor posters.
