Peter Tinoco, president and CEO of Venevision Productions
Peter Tinoco, president and CEO of Venevision Productions, spoke to PRODU about Rosario, the third dramatic production being realized in conjunction with Univision Studios. Rosario is a classic melodrama that is really known by the Latin-American audience. In this third novela with Univision Studios, we have a more cohesive team one more consolidated. Things are flowing a lot better Tinoco indicated. The executive emphasized that the writer of the novela, Alex Haddad, had worked with Univision for many years and was fortunate to be close to big writers like Delia Fiallo, and known drama directors like Arquimedes Rivero. This has given him a great experience. Haddad was also the one who adapted the novela Eva Luna, originally by Leonardo Padrón. Tinoco also highlighted the various productions that Venevision Studios has undergone. Were producing about 1,500 hours per year for four different programs: Tu desayuno alegre, Quien tiene la razón, Casos de familia and the novelas. We produce them all in high-definition. We have five studios all working at capacity.
