ENGLISH

Víctor Parada of Discovery: Discovery Familia and its online platforms are our newest sources of profit

May 22, 2012

There is major competition within more channels of open TV than of paid TV looking for the entrance to the upfront market. I think new channels will stir major interest in increasing budgets to be able to diversify the sale of TV.Although audience numbers and purchasing power of the Hispanics prove their worth, and the expected growth of our market is evident, budgets still aren’t reaching adequate levels, limiting many advertisers to only buy for Univision and Telemundo. In terms of Discovery en Español, we’re in a great position. We close 2011 with another successful year and a solid performance, which has positioned us for the third consecutive year as the second ranked channel for Hispanic paid TV within the principal demographic groups. Discovery Familia has also seen a great welcome since its launch. Discovery Familia and its online platforms are our newest sources of profit. In 2013, there will be profits coming from accounts that wish to capture the entire market, integrating strategies that wish to reach Hispanics in Spanish and English through all the channels that Discovery offers in the US – an attractive and incomparable synergy for our advertisers.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image