U.S. HISPANIC
nuvoTV becomes the first Latino network to partner with AT&T on an interactive channel promotion
22 de mayo de 2012
The first three weeks are devoted to promoting the July 23 finale of the popular nuvoTV series Model Latina: South Beach
AT&T U-verse and nuvoTV have announced a partnership in a six week promotional campaign for the networks original series Model Latina, Fight Factory and Curvy Girls. The shows will be featured on the NuvoTV branded interactive U-verse channel, making it the first Latino network to partner with AT&T on an interactive channel promotion. The major expansion and investment in our original programming slate has led to strategic opportunities to showcase our brand said Berto Guzmán, nuvoTVs VP of Affiliate Sales. AT&T U-verse has always recognized the value of the bi-cultural consumer and we are excited to promote three of our original series and provide bonus content to enhance viewers experience through this unique promotional initiative.The promotional campaign is set to run from July 2 to August 14.
