U.S. HISPANIC
Telemundo posts 13% increase from last season in Total Viewers
Maribel Ramos-Weiner| 8 de mayo de 2012
Corazón Valiente, one of Telemundo's prime time novelas
Season-to-date, Telemundo continues to be the fastest growing broadcast network, regardless of language, in Monday through Sunday primetime and the only Spanish-language broadcast network with growth versus last season, posting a 13% increase, according to Nielsen. Additionally, Telemundo and NBC are the only broadcast networks with any growth versus last season. Season-to-date in Monday through Sunday primetime, Telemundo grew +13% (1,228,000 vs. 1,082,000) from last season in Total Viewers (Persons 2+), while Univision is down -2% and TeleFutura is down -30%.In Adults 18-49, Telemundo grew 6% (644,000 vs. 610,000) year-to-year, while Univison is down -1% and Telefutura -30%. NBC, the only other broadcast network with growth season to season, is up in both Total Viewers and Adults 18-49. For the 2011-2012 season-to-date, Telemundo has grown its share of Spanish viewing between Univision and TeleFutura in Monday through Sunday primetime, up +4 points in Total Viewers versus last season (24% vs. 20%).
