ESPN, Inc. launches new multi-platform worldwide soccer brand ESPNFC

ESPN, Inc. introduces ESPNFC, a new multi-language and multi-country brand for soccer fans around the world across TV, radio, print, online, print and mobile. Just in time for the 2012 UEFA European Football Championship, the new offering will bring together all of ESPN’s soccer properties and house them under one universally recognized name. Over time, ESPNFC will add global and regional contributors to ensure coverage of all news and developments 24/7, regardless of where they happen in the world. Online and on mobile, ESPNFC will have the ability to detect where a fan is accessing content, and deliver locally relevant content for that region and serve that content in the native language. ESPNFC will also provide unique, customizable digital opportunities for marketers who can work with ESPN to reach sports fans on both a global and regional scale using ESPN’s worldwide sales teams. “ESPN is solidifying its dedication to soccer year-round with the launch of ESPNFC. It represents one of ESPN’s most significant global commitments to the sport and leverages the core strength of what ESPN does well – serve sports fans. In short, ESPNFC is the definitive source for soccer coverage worldwide,” said John Skipper, president, ESPN, Inc. and co-chairman, Disney Media Networks.