U.S. HISPANIC
Galavisión continues as #1 Spanish-language cable network going into upfront season
Maribel Ramos-Weiner| 1 de mayo de 2012
Sebastián Trujillo, SVP and operating manager, Galavisión Network
Galavisión continues to out-deliver Spanish-language cable networks in delivering key demographics season to date. For the most recent complete week from April 16 through April 22, Galavisión out-delivered all Spanish-language cable networks in primetime (Monday through Sunday, 8pm-11pm) among Total Hispanic Viewers 2+, Hispanic Adults 18-34 and Hispanic Adults 18-49. Galavisión with its comedy franchises and edgy, alternative content continues to deliver the quality programs that Hispanic America wants to see, said Sebastián Trujillo, SVP and operating manager, Galavisión Network. Season to date, Galavisión has maintained its position as the top Spanish-language cable network in delivering Hispanic Adults. In primetime, Galavisión is delivering 71% more Hispanic Total Viewers 2+ than its nearest competitor Discovery en Español; and 105% more Hispanic Total Viewers 2+ than its second nearest competitor mun2. In primetime, the Spanish-language cable network is also delivering: 58% more Hispanic Adults 18-34 than its nearest competitor Discovery en Español; and 63% more Hispanic Adults 18-34 than its second nearest competitor mun2; 57% more Hispanic Adults 18-49 than its nearest competitor Discovery en Español; and 98% more Hispanic Adults 18-34 than its second nearest competitor mun2. In Total Day among Hispanic adults, Galavisión is delivering 144% more Hispanic Total Viewers 2+ than its nearest competitor Discovery en Español; and 149% more Hispanic Total Viewers 2+ than its second nearest competitor mun2. These numbers are based in The Nielsen Company NPM-Hispanic 9/26/11-4/22/12, most current data Live +7 9/26/-4/8/12; Live+SD 4/9-4/22/12, Prime: Mon-Sun 8-11P, program based (breakouts excluded), Total Day: Mon-Sun 7-2A, pure time period.
