Kurt Pflucker of LAETV: Knowing how to advise clients so they can grow

Success is in first knowing and understanding the market; secondly in the effort and aggressiveness that one puts in his or her work day after day; and thirdly, the ability to be flexible, and know how to advise the clients so they are able to grow. We have the experience. About 80% of our clients stay with us over the years. That’s a feature of ours, from the side of the stations as well as the side of the advertisers. I think that’s the base of success.