Nielsen: TV dramas account for most primetime viewing, timeshifting and ad sales

Nielsen has released the first of a three-part insight series that found that dramas account for the largest portion of viewership, timeshifting and ad spending. The study looked at viewership and advertising over five of the standard primetime genres: drama, news, reality, sitcom and sports. The report concluded that reality programs had the largest percent of product placements (more than half), and that the amount of viewers watching sitcoms during primetime has risen consistently for the last three years. Other findings also included that US$72 billion was spent on TV advertising in 2011, with $14 billion directed at the five previously mentioned genres. {More info.;http://blog.nielsen.com/nielsenwire/wp-content/uploads/2012/04/nielsen-advertising-and-audiences-spring-2012.pdf}