ESPN Deportes and impreMedia form strategic multi-platform content and cross-promotion alliance

ESPN Deportes and impreMedia announced a content and promotion agreement dedicated to providing Hispanic sports fans in the United States with expanded coverage across both companies’ media platforms.Through the alliance the two Spanish-language multimedia brands will share content, and execute cross promotional activities. Both brands will provide featured content for their online properties, impreMedia’s print publications and ESPN Deportes TV programming. In addition, the two media companies will co-produce consumer promotions that will be available through each other’s various platforms including print, online, mobile and social media.“We are excited to join forces with impreMedia to expand our sports news and information content among a wider audience with a leading Hispanic publisher in the US. This dynamic agreement provides an additional platform for us to share our unrivaled sports coverage with impreMedia’s audience and better serve the U.S Hispanic sports fan,” said Lino García, general manager of ESPN Deportes.“The original content from ESPN Deportes coupled with our sports journalists, trusted brands and national platforms reinforce our strategy of engaging our audience and giving them access to great content whenever and wherever they want it,” said Hilda García, VP of Multiplatform News and Information for impreMedia.