Cohen on the Hispanic channel BabyFirst America: This channel will empower the Latino community through job and wealth
Comcast Cable has announced that it will provide four new minority owned-and-operated channels set to launch between April 2012 and January of 2014. The four channels, two geared toward Hispanic audiences named El Ray Network and Baby First Americas, as well as two others targeting African-Americas, Aspire and Revolt, will receive a licensing fee from Comcast as part of their launch. David Cohen, Comcast’s executive vice president said about BabyFirst America, a Hispanic-themed English-language network for infants, children and parents: “This channel will empower the Latino community through job and wealth creation as we have already started to work with many producers and directors in the Latino community”.He added: No longer do we have to go and protest for more representation on television because we have that now. We have a direct pipeline to people to show them stories and tell them what we want to say and have a voice. What’s amazing about this opportunity is that you can not only reflect the identity of a culture, you can shape it.”
