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Julián Isaac of Soi TV: We are a channel of entertaining public opinion

February 23, 2012

The new network Soi TV will officially launch Feb. 29 digitally, adjacent to Telemundo’s broadcast signal in 15 of the top 25 Hispanic DMA’s in the US & Puerto Rico“It’s a channel of entertaining public opinion named after a concept we invented: Opitainment. The fundamental premises of the network are to respect the free company, the democracy and the entrepreneurship as a factor in the development of human kind and justice” explained Julián Isaac, CEO, in an interview with PRODU. “After those premises, everything goes at Soi TV”. Eligio Cedeño, Chief of the Board of Soi TV, is the main investor in the project. He was previously a banker in Venezuela. After the first phase of the network, which is expected to last three months, the intention is to join the principal cable and satellite systems in the US. “We’re going to have alternative programs –different, irreverent– like one hosted by Joe Ferrero. We’re also doing a show with someone who talks to the dead. We have El Opiniario who is behind the scenes of the news. We’re buying irreverent material like Muñoz Vale x Dos” Isaac mentioned. The team also produces a reality show about women boxers named Reto de Campeonas.”We’re gathering content from other countries that isn’t traditional for the US, with a concept totally distinct from the telenovela“. Imagina US in Medley, Florida, is Soi TV’s headquarters and center of production.

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