U.S. HISPANIC
Julián Isaac of Soi TV: We are a channel of entertaining public opinion
23 de febrero de 2012
The new network Soi TV will officially launch Feb. 29 digitally, adjacent to Telemundos broadcast signal in 15 of the top 25 Hispanic DMAs in the US & Puerto RicoIts a channel of entertaining public opinion named after a concept we invented: Opitainment. The fundamental premises of the network are to respect the free company, the democracy and the entrepreneurship as a factor in the development of human kind and justice explained Julián Isaac, CEO, in an interview with PRODU. After those premises, everything goes at Soi TV. Eligio Cedeño, Chief of the Board of Soi TV, is the main investor in the project. He was previously a banker in Venezuela. After the first phase of the network, which is expected to last three months, the intention is to join the principal cable and satellite systems in the US. Were going to have alternative programs different, irreverent like one hosted by Joe Ferrero. Were also doing a show with someone who talks to the dead. We have El Opiniario who is behind the scenes of the news. Were buying irreverent material like Muñoz Vale x Dos Isaac mentioned. The team also produces a reality show about women boxers named Reto de Campeonas.”Were gathering content from other countries that isnt traditional for the US, with a concept totally distinct from the telenovela“. Imagina US in Medley, Florida, is Soi TVs headquarters and center of production.
