U.S. HISPANIC
Univision #1 network pick on Friday nights among Adults 18-34
Maribel Ramos-Weiner| 16 de febrero de 2012
With La Familia Con Suerte at 8pm Univision ranked as the #2 broadcast network
February sweeps to-date, Univision ranks as the #4 broadcast network among Adults 18-34 (out-delivering ABC) and has also posted audience increases among Adults 18-34 (+5%) and Adults 18-49 (+4%). Versus the comparable week a year ago, Univision’’s primetime audience grew +5% among Adults 18-49, while other English-language broadcast networks (ABC -2%, Fox -26%) reported declines. Univision’s audience also increased among Adults 18-34 (+5%) versus the same week a year ago. Airing La Familia Con Suerte at 8pm, Univision ranked as the #2 broadcast network (based on Mondays-Fridays) among Adults 18-34. During that hour, La Familia Con Suerte attracted 4.4 Million Total Viewers 2+, 2.3 Million Adults 18-49, and 1.3 Million Adults 18-34 viewers. During the 10pm hour (based on Mondays-Fridays), the network aired La Que No Podía Amar and ranked as the #1 broadcast network among Adults 18-34. La Que No Podía Amar averaged 4.2 Million Total Viewers 2+, 2.2 Million Adults 18-49, and 1.3 Million Adults 18-34 viewers. Airing its new primetime novela lineup, Univision kicked off the week as the #3 network among Adults 18-34 on Monday night. Univision’s primetime programming including La Familia Con Suerte, El Talismán and La Que No Podía Amar ranked among the top 15 programs for the night among both Adults 18-49 and Adults 18-34.
