MGM launches new channel ELLA for US Hispanic
A new 24-hour network targeted to the Latina woman in the US, ELLA, will be launched by MGM Networks Latin America on Valentine´s Day. More details regarding the new channel will be offered by Melvin Pérez, president of MGM Networks Latin America, in the next few days. ELLA will feature original programming specifically designed to the Hispanic female audience in the US, combined with Latin American movies and acquired formats.