ENGLISH

In 2012 Azteca América updates its primetime

Maribel Ramos-Weiner| January 6, 2012

Alberto Santini, SVP of Programming, Production and Marketing of Azteca América

This year, Azteca América will completely update its primetime and some of its daytime, according to Alberto Santini, senior VP of Programming, Production and Marketing.“There will be a change, a total revamp. We have developed several formats we will start testing. If they work we will keep them. If they do not work we will have other interesting formats as B and C options in an attempt to keep our screen fresh,” said Santini. Some of the upcoming spaces include talk shows and entertainment formats. The channel will also push the Mexican Soccer League, which has performed well in the past in the U.S.The executive pointed out that Marlene Braga, who recently joined the channel, will help him in the execution of local marketing strategies with Azteca América affiliates, and she will also supervise the U.S. production team along with Roberto Romagnolli, VP of Production of Azteca. Braga will also help Santini in evaluating canned material for new opportunities. “We want to produce from the U.S. some of the shows we have slated for 2012. We want to have a greater presence in the U.S. and work with affiliates to be closer to our audience,” added Santini.Regarding La Academia, which just finished its most recent season, Santini said it was a total commercial success. “Some of our most important clients are Leche Lala, L´Oreal and Iusacell. There are banks interested, as well as beauty brands, apparel, foods, and even local state governments in Mexico want to advertise their tourism,” he added.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image