Perhaps TV Everywhere is the future of TV. We are about to see a big change. One of the challenges is the legal aspects -brands, intellectual property rights, among others- which can either boost or slow down the process.The Enlace and Enlace Juvenil signals are offered to all pay-TV companies on any of their platforms at no charge.TV Everywhere will allow advertising to be segmented or to concentrate more on niche markets. New segments will be discovered; new groups of consumers who have been overlooked, and this is good for everyone. However, reaching these groups will also require us to be more creative and flexible. I call this micro marketing or micro advertising. We need to revise and update some of the methods and strategies previously used.The Hispanic market is ideal for TV Everywhere. Were not different from the general market. In fact, in many aspects of media and digital consumption, we are the mainstream both in the U.S and Latin America.
