nuvoTV signs on as sponsor at ANA’s Multicultural conference in Miami

nuvoTV announced that it will have a major presence at the Association of National Advertisers’ (ANA) Annual Multicultural Marketing & Diversity Conference to be hosted at the Fontainebleau in Miami Beach, Florida. nuvoTV will sponsor the event’s Sunday evening opening reception on Nov. 6 at 7pm. The conference runs through Tuesday, Nov. 8 and will focus on the critical importance of multicultural marketing and its role as one of the main drivers in today’s economy. “There is a growing recognition among the advertising community that the bi-cultural Latino segment – 38 million strong – is the driving force behind the tremendous overall growth in America’s Hispanic population. As the only network serving the bi-cultural Latino population with culturally relevant, English-language programming, nuvoTV is front and center in engaging this burgeoning group of consumers,” said Craig Geller, nuvoTV’s senior vice president, Advertising Sales.