nuvoTV announced that it will have a major presence at the Association of National Advertisers (ANA) Annual Multicultural Marketing & Diversity Conference to be hosted at the Fontainebleau in Miami Beach, Florida. nuvoTV will sponsor the events Sunday evening opening reception on Nov. 6 at 7pm. The conference runs through Tuesday, Nov. 8 and will focus on the critical importance of multicultural marketing and its role as one of the main drivers in todays economy. There is a growing recognition among the advertising community that the bi-cultural Latino segment 38 million strong is the driving force behind the tremendous overall growth in Americas Hispanic population. As the only network serving the bi-cultural Latino population with culturally relevant, English-language programming, nuvoTV is front and center in engaging this burgeoning group of consumers, said Craig Geller, nuvoTVs senior vice president, Advertising Sales.
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