U.S. HISPANIC

Univision launches redesigned Univision.com homepage

Maribel Ramos-Weiner | 5 de noviembre de 2011

Univision Interactive Media, Inc. continues enhancing its interactive offerings with the newly revamped {Univision.com} homepage. As the country’s leading Spanish-language online publisher and the No. 1 most-visited Spanish-language website among U.S. online Hispanics every year for the last decade, the launch reinforces Univision’s commitment to provide U.S. Hispanics with top quality entertainment, sports and news content across platforms.“The launch of our redesigned Univision.com homepage is the culmination of a year-long effort to rebuild and enhance our entire network of national and local online and mobile sites,” said Kevin Conroy, president of Univision Interactive Media and Enterprise Development.The revamped online and mobile homepages are the result of months of experimenting, usability testing and direct feedback from users. Users receive enhanced content and video, and a heightened navigation experience. Univision’s marketing partners are able to leverage fully integrated promotions across leading Spanish-language properties to extend their reach to the nation’s fastest growing segment. {Watch a reel of Univision personalities showcasing the new homepage;http://www.youtube.com/univision#p/u/14/VL_-OizixTo}

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