U.S. HISPANIC
Perú Mágico and DirecTV announce the launch of the network in the U.S. Hispanic market
Maribel Ramos-Weiner| 5 de noviembre de 2011
Emma Vélez-López of DirecTV, Luis Torres-Bohl of Castalia, Naomi Rodríguez of DirecTV, Ricardo Guzmán of Media Networks Latin America, and Claudia Chadwick of Perú Mágico
On Thursday, October 27, executives from DirecTV and Perú Mágico, a channel of Media Networks Latin America, celebrated Perú Mágico’s launch during a special party at NYC’s nuela.A host of VIPs and industry executives attended the event, including Castalia Communications CEO, Luis Torres-Bohl; DirecTV Advertising director, Emma Vélez-López; Peruvian Consul, Fortunato Quesada, and Media Networks Latin America general manager of Affiliates, Ricardo Guzmán.”We were pleased to celebrate Perú Mágico´s launch on DirecTV with such a well-attended and enjoyable event – an occasion befitting of our successful relationship to come. We look forward to bringing the best of Peru to DIRECTV´s subscribers across the US,” said Ricardo Guzmán, Media Networks Latin America general manager of Affiliates.Perú Mágico is now available on DirecTV channel 431. The network is included in Óptimo Más, Más Ultra and Lo Máximo packages; it is also available through the add-on packages En Español and America´s Plus.
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