ENGLISH

Daniel Otaola of Telefe: Opportunities for bringing content to users accustomed to other screens

Maribel Ramos-Weiner| October 25, 2011

The TV Everywhere concept requires development of content providers, but it also needs technological solutions for users to access that content. We are trying to use all the different distribution options.In terms of timing, content development in the Hispanic market lags that of the general market: programming packages in Spanish are traditionally launched after packages in English.The TV Everywhere concept is new to the Anglo market, so it is expected that the Hispanic market is still behind in its development. The user is classified more by access than nationality, especially in a developed market such as the U.S. The user per se is the one who pushes and later decides which content to consume: whether it’s in English or Spanish. It’s an opportunity to bring content to users accustomed to watching other screens. If the content provider sticks to just one outlet, perhaps it is not reaching other audiences.It’s still early to reach a conclusion but, in general, all new media have found a space for advertisers to reach users. It happened with pay-TV and with the Internet. There is always room for development since the advertiser is such an important part of the content business.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image