U.S. HISPANIC
Telemundo launches YouTube Telemundo and mun2 channels
Maribel Ramos-Weiner| 6 de octubre de 2011
Telemundo announced that it will launch two YouTube channels dedicated exclusively to Telemundo and mun2 content. The two YouTube channels, designed to promote viewership on its linear networks, will feature clips and short-form programming.In a network first, Telemundo weekly novela summaries will be available with English subtitles, designed for the Spanish and bilingual novela fan, as well as daily novela clips in Spanish. Additionally, Telemundo will launch the YouTube mun2 channel, which will include mun2 promotional clips and mun2.tv original bilingual content.”We are thrilled that our platform will help create and foster connections between Telemundo’s wonderful content and the large and dynamic group of Hispanic users currently active on YouTube,” said Rodrigo Velloso, head of Hispanic and Latin American content at YouTube.”We know our fans are tremendously engaged with video content, and dedicated network channels on YouTube will allow the networks to connect with current fans of our programming, while attracting a new fan base as well,” said Peter Blacker, EVP, Digital Media & Emerging Business, Telemundo.
