Medina will be responsible for BBC Worldwides strategic development in Latin America and in the US Hispanic market
BBC Worldwide appoints Fred Medina EVP of Latin America effective September 12. In this newly-created role, Medina will be responsible for BBC Worldwides strategic development in Latin America and in the US Hispanic market, delivering new brands, products and service initiatives to drive future revenue growth across the region. He will be based in Miami and will report to Jana Bennett, President, Worldwide Networks, in her capacity as the Managing Director responsible for Latin America on BBC Worldwides Executive Committee, and work closely with existing members of BBC Worldwides management team in the region.”I am thrilled to be joining BBC Worldwide and inspired to be part of the world class organization, whose award-winning brands and talent have entertained and informed the Latin American region for many years. My intent is to continue to build on this rich tradition by working closely with all BBC Worldwides teams and businesses in identifying new opportunities to deliver the broad range of high-quality content and brands to Latin America and the US Hispanic market,” said Medina.Medina joins BBC Worldwide from Ole Communications where he held the EVP, Corporate Business Development position since 2005.The new role reflects BBC Worldwides stated strategic aim of driving international revenue growth and an increased focus on regional opportunities, and will see similar roles created for Europe, Middle East and Africa (EMEA), and for Asia, in addition to existing positions for North America and for Australia and New Zealand.
