U.S. HISPANIC
CNN en Español and Siempre Mujer team up on integrated media program to empower Latinas
Maribel Ramos-Weiner| 17 de julio de 2011
CNN en Español and Siempre Mujer team up on integrated media program to empower Latinas
Siempre Mujer magazine and CNN en Español announced a new multi-media initiative, Querer es poder, to celebrate U.S. Latinas and empower them to achieve their own dreams.Using the media assets of CNN en Español and Siempre Mujer, the new initiative will promote the Querer es poder series through in-book, broadcast and digital content across both of the companys platforms.Querer es poder kicks off this fall and will cover the motivations, challenges and achievements Latinas face in the process of becoming successful.Our media companies are uniquely aligned in their focus of providing Spanish-language lifestyle content to women. This collaboration will enable Siempre Mujer, which reaches over 3 million homes, and CNN en Español, distributed in 5 million homes in the U.S. and 26 million in Latin America, to provide marketers with an unprecedented opportunity to reach Latinas across multiple platforms, said Enedina Vega, publisher, Meredith Hispanic Ventures.At CNN en Español, we are always looking for new ways to deliver relevant, engaging content to our viewers. This partnership with Siempre Mujer is a powerful way to enrich our programming offering to women, with fresh perspective and expertise designed to enrich their lives, said Cynthia Hudson, SVP and general manager of CNN en Español and Hispanic strategy for CNN/U.S.
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