U.S. HISPANIC
KTDO Telemundo El Paso delivers highest ratings in station’s history
Maribel Ramos-Weiner| 7 de julio de 2011
With the launch of Telenoticias El Paso, the station has already commanded a 20% share of the 5pm and 10pm Spanish-language news blocks
KTDO Telemundo El Paso achieved the highest ratings in the station’s history in May according to Nielsen Media Research figures. Thanks to a strong daytime lineup, the impact of its local news product Telenoticias El Paso, and impressive primetime schedule, the station experienced a substantial increase in Spanish-language market share Monday through Friday in each time period. Among the highlights: Book-to-book increases in every time period as well as a substantial increase in audience share relative to KINT 26 (Univision) and KTFN 65 (TeleFutura); Telemundo El Paso is the #1 station in the market from 2pm – 4pm regardless of language; with the launch of Telenoticias El Paso, the station has already commanded a 20% share of the 5pm and 10pm Spanish-language news blocks and Telemundo El Paso experienced significant primetime growth and up to a 50% share of the relevant market in the programs from 6pm – 10pm.”Our performance is indicative of our station’s position in the market. Telemundo El Paso is stronger than ever and is a must-have for advertisers targeting Hispanic viewers,” commented Lorena Castaneda, station manager, Telemundo El Paso. Telemundo El Paso is available on analog channel 48, digital channel 47.1, channel 11 on Comcast and Time Warner and channel 48 on DISH Network and DirecTV.
