U.S. HISPANIC
Discovery Familia will reach 4 million Hispanic homes by year’s end
Maribel Ramos-Weiner| 24 de junio de 2011
Eileen Piñeiro, director of Marketing & Communications of Discovery Networks Latin America US Hispanic
(Maribel Ramos-Weiner). The two channels Discovery US Hispanic Group offers to Hispanics in the U.S. are performing well: over the past two years Discovery en Español has been the second most viewed channel in Hispanic pay-TV, and Discovery Familia expects to reach four million homes by the end of the year.“Discovery Familia is doing quite well in terms of distribution. In the past two months we’ve launched in Boston, Las Vegas, Florida, and Dallas through several cable operators, among them Time Warner, Comcast, and Cox. We’re on track to reach four million homes by year’s end,” said to PRODU Eileen Piñeiro, director of Marketing & Communications of Discovery Networks Latin America US Hispanic.In terms of original productions, Piñeiro said that in the fourth quarter of this year, Discovery en Español will premiere La ley del miedo, a documentary on the Arizona immigration law a year later. The channel will also premiere the six-episode miniseries 2111, which portrays how the main cities in Latin America, such as Rio de Janeiro, Bogota, and Mexico City, would look in the year 2111.Regarding new platforms, she said: “We are integrating through different means. We have VOD, TV Everywhere, and we reach bloggers. Especially with Discovery Familia, we are well connected with moms, who have become our brand warriors. We are focused on the digital field and we will soon announce new projects.”
