U.S. HISPANIC
Time Warner Cable launches the Mi Vida, A Mi Manera application
Maribel Ramos-Weiner| 14 de junio de 2011
The development of this application is part of Time Warner Cables 2011 integrated marketing campaign titled Mi Vida, A Mi Manera
Time Warner Cable launched the new Mi Vida, A Mi Manera (My Life, My Way) application on its Mi Cultura Facebook page.With the Mi Vida, A Mi Manera application, fans of the Mi Cultura page can create videos of their most special moments using their favorite photos, videos, music and template designs available. These videos can be shared with family and friends, no matter where in the world they may be. The launch of the application arrives just in time for the Hispanic community to record their experiences for Fathers Day (June 19th).There are more than 13.5 million U.S. Hispanics on Facebook who love to discover new technologies within their social media pages. This is especially true when given the opportunity to honor loved ones, special events and places that have helped them become the people they are today.The application was created entirely in Spanish for Spanish-dominant and bilingual consumers.The development of this application is part of Time Warner Cables 2011 integrated marketing campaign titled Mi Vida, A Mi Manera. Through this campaign, Time Warner Cable is already engaging with the Hispanic community via various touch points including television spots, radio, print, local concerts and a series of webisodes.
