Spanish language broadcasters Upfront estimated in $1.925 billion

Heading to the new Upfront season, analyst David Joyce of Miller Tabak + Co. estimates in a recent research report that Spanish-language broadcasters should get price increases of 9% on a cost-per-thousand- viewers basis, selling about 65% of their primetime inventory. Joyce said that the value of the Spanish-language Upfront should be around $1.925 billion, up 11.6% compared to last year.The research also points that the total broadcast market is estimated at $10.272 billion (up 14.7% from last year).