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Pramer wants to enter the U.S. Hispanic market with elgourmet.com

Maribel Ramos-Weiner| April 14, 2011

Lucía Suárez, directora de Contenidos de Pramer

(Cynthia Plohn). Lucía Suárez, Director of Programming of Pramer, said to PRODU that during 2011 elgourmet.com will add important talent and that Dolly Irigoyen will be back on the channel’s screen after several years of being away from TV. There will also be new shows, such as a gastronomy children’s game show.The channel has reached over 15 million subscribers and one of the main objectives for this year is its definite entry into the U.S. Hispanic market, where it already has a presence through Vme, on which it has a programming block.

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