DirecTV analyzes how to benefit from synergies with DirecTV PanAmericana for its service DirecTV Más

DirecTV is studying how to benefit from synergies with DirecTV PanAmericana for its U.S. Hispanic signal DirecTV Más.Gunter Kamper, VP of Broadcast Operations of DirecTV Latin America spoke to PRODU during the Media Tour 2011 at the company’s facilities in El Segundo, California. He said that although this is still only an idea, the company is evaluating how to leverage the experience of DirecTV PanAmericana in order to boost its service DirecTV Más in the U.S. Hispanic market.