U.S. HISPANIC
MGM Networks LatAm announces changes to Casa Club TV
Maribel Ramos-Weiner| 11 de marzo de 2011
Melvin Pérez, President of MGM Networks Latin America announced significant changes to Casa Club TV, the channel dedicated to Hispanic women.Casa Club TV was launched 14 years ago and today it reaches over 18 million Hispanic homes in Latin America and U.S. Hispanic.We conducted extensive research on the needs and demands of women in Latin America, and based on the results we decided to strengthen the image of Casa Club TV as a channel that entertains women and offers them the opportunity to better their lives and positively impact their families and communities, said Pérez, creator this strategic development plan.The new Casa Club TV presents new programming featuring daily blocks with topics of interest to todays woman. Starting April 1st, the signals image will change. It will be identified by a butterfly, a symbol of transformation.
