ENGLISH

Univisión ranks as the second broadcast network

Maribel Ramos-Weiner| March 8, 2011

Triunfo del Amor helped Univisión attain the #2 ranking among Adults 18-34 (1.4 million)

Univisión finished the week as the #2 broadcast network, behind Fox in overall primetime among Adults 18-34 (1.1 million) and Kids 2-11 (502,000). Additionally, Univisión ranked #4 among Teens 12-17 (210,000) and #5 among Total Viewers 2+ (3.8 million) and Adults 18-49 (1.9 million), according to NPM Broadcast Prime ranking during the week of February 28th.Twenty-four weeks into the 2010-11 season, Univisión continues to be the broadcast network with the highest primetime audience increases versus the comparable period last season among Adults 18-49 (+6%) and Adults 18-34 (+5%).Univision was the most-watched broadcast network on Friday night among Adults 18-49 (2.2 million), Adults 18-34 (1.3 million) and Teens 12-17 (265,000). On Friday night, Univisión also finished as the #3 ranked broadcast network among Total Viewers 2+ (4.3 million); beating ABC and Fox.Eva Luna made Univisión the #2 broadcast network in the 8pm hour among Adults 18-34 (1.4 million) and Women 18-34 (804,000); out-delivering ABC, CBS and NBC last week. The novela also ranked #3 among Adults 18-49 (2.4 million) and Teens 12-17 (271,000) and #4 among and Total Viewers 2+ (4.8 million). In the 9pm hour, Triunfo del Amor (Triumph of Love) helped Univisión attain the #2 ranking among Adults 18-34 (1.4 million) and ranked #4 among Women 18-34 (799,000) and Teens 12-17(281,000).

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