ENGLISH

LATV: Strategic alliance with Mexico’s Teco TV

Maribel Ramos-Weiner| March 3, 2011

(Maribel Ramos-Weiner). LATV is entering a new phase marked by the important partnership established with the Teco TV Group in Mexico, which allows the Hispanic network to have its own production machinery in that market, in addition to the one it already has in Los Angeles.Luca Bentivoglio, VP of Programming and COO of LATV talked to PRODU about this alliance and the new spaces that resulted from it. “We are creating LATV Producción in Mexico, which will have four state-of-the-art studios, with HD equipment and mobile units,” he said.Bentivoglio indicated that the partnership gives them direct access to talent and production of the highest quality, and allows them to develop content in the long term, which is ideal for LATV.In addition, all this new content developed with Teco TV presents many product integration opportunities.Some of the new shows derived from the partnership include Mis doctores, a program that airs Monday through Friday at 5pm but will move to the 9pm primetime. The show features four young and charismatic doctors who touch on a different topic each day.The upcoming premieres are Tú decides and El sazón de la vida, which debut next Monday the 7th. Tú decides is hosted by four women of different generations who discuss topics of interest to the audience. It will air Monday through Friday at 11pm.El sazón de la vida, hosted by Ana Saldaña, is a daily cooking show that will air at 3pm. This program will be the basis for creating a daily series that will feature a different cuisine each day.{Click here to watch promos of El sazón de la vida, Tú decides and Mis doctores;www.produ.com/produtv/popup.html?Noti=4921}

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image